I AM A

Designer,

Based in Auckland, New Zealand. Willing to Relocate

Featured Work

Redefining Job Seeking

Led end-to-end design for the whole ZEIL App.

150,000+

Users

160,000+

Applications

5.3

Sessions Per User

ZEIL Design System

Led end-to-end build and organisation of the ZEIL Design System on Desktop and Mobile.

90%

Component Reuse

95%

Accessibility Compliance

40%

Faster Handoffs

Changing Recruiters Way To Hire

Designing ZEIL’s AI-powered B2B talent sourcing platform end-to-end

5+ Years Of Experience in Product/UX Design

I’m a UX/Product Designer with 5+ years of experience and a Master’s in Design, dedicated to making digital products feel effortless to use. I’ve led end-to-end B2B and B2C projects, built scalable design systems, and used real user research to guide thoughtful design decisions. Inspired by film and visual storytelling, I craft memorable, human-centered experiences alongside fast-moving cross-functional teams.

ZEIL

March 2022 - Present

Product Designer

May 2026 - Present

Promoted to Product Designer to lead end-to-end design strategy across core web and mobile products, aligning user experience with business objectives.
Streamlined UI production and rapid prototyping using Figma MCP integration, Claude Code, and v0 to clean production environments and accelerate design exploration.
Partnered with cross-functional teams from discovery to launch while evolving design system architectures to scale quality, workflows, and craft.

Intermediate UX Designer

July 2024 - May 2026

Design Lead for www.zeil.com, overseeing the creation and execution of the platform’s UX and UI, which drove a 120% increase in applications, 370k+ job searches, a 200k+ lift in candidate sign-ups, and improved engagement across key journeys.
Analysed user behavior and observations using Hotjar, Maze, and Google Analytics to optimise key journeys, including landing page conversions, which increased by up to 15%
Improved on-boarding task completion to 90% by conducting user testing and leveraging observability insights from Smartlook, reducing friction and enhancing the user experience
Managed and mentored a small UX team, including one intern and one mid-level designer, guiding sprint planning, visual direction, and maintaining consistent design standards across web and mobile
Introduced and integrated AI tools such as v0, Figma Make plugin, and Lovable into the design workflow, establishing best-practice guidelines for ideation, wireframing, and design exploration to accelerate creative output and streamline early-stage concepting

UX Designer

July 2023 - July 2024

Developed and launched ZEIL’s foundational design system in Figma, standardizing 50+ UI components to streamline design-developer collaboration and improve consistency across desktop and mobile platforms.
Conducted accessibility audits and implemented WCAG 2.1 AAA standards to ensure inclusive design across all core flows
Orchestrated the end-to-end design of ZEIL’s desktop and mobile applications, creating responsive experiences that improved usability and accessibility across devices
Led multiple design iterations based on real user feedback and behavioral insights gathered through Smartlook, usability testing, and stakeholder input, directly contributing to product growth and UX maturity

Junior UX Designer

March 2022 - July 2023

Joined as ZEIL’s first employee, owning the end to end design of the platform from scratch from early user research and wireframes to MVP launch shaping the core product experience alongside the founder and stakeholders
Built strong cross functional relationships with engineering, QA, marketing, sales, and external partners, ensuring a cohesive user experience and design alignment across all areas of the business during rapid product growth
Defined the foundation of ZEIL’s visual identity and UI system in Figma, applying user centered design, storytelling, and interaction best practices to create consistent and scalable experiences across mobile and desktop